Marketing & Content AI ROI
Quantify the 2025 Agentic Shift
The return on investment for AI is not just about cost savings; it's about reclaiming your most valuable asset: time. Our calculation is based on two core concepts:
1. Deflection & Success Rate
The 'AI Success Rate' you select is also known as the deflection rate. This is the percentage of tasks that the AI can handle completely without any human intervention. For example, a 65% success rate means that for every 100 tasks, 65 are fully automated, freeing up human agents to focus on the remaining 35 complex issues.
2. Token-to-Human Time Valuation
We quantify the value of this deflected work by translating it into human hours saved. The formula is simple but powerful:
// Hours saved per month
HoursSaved = (TaskVolume * AISuccessRate * AvgHumanTime) / 60
// Monetary value of saved hours
MonthlySavings = HoursSaved * HumanHourlyRate
This model doesn't even account for the cost of the AI tool itself (which is often negligible compared to labor savings) or the second-order benefits of faster response times and improved customer satisfaction. It provides a conservative baseline for the financial impact of agentic AI.
Case Studies
Case Study 1: Small E-commerce Store
A small store automates 50% of its 500 monthly support tickets. Agents who earn $25/hr used to spend 10 minutes per ticket.
Result: $1,042 in monthly savings.
Case Study 2: Mid-Sized SaaS
A SaaS company deflects 70% of 2,000 monthly queries. Their specialized agents earn $50/hr and previously spent 15 minutes per query.
Result: $17,500 in monthly savings.
Case Study 3: Large Enterprise
An enterprise deploys AI to handle 85% of 10,000 internal IT support tickets, saving engineers who cost $90/hr an average of 20 minutes per ticket.
Result: $255,000 in monthly savings.
Monetization & Next Steps
Ready to take the next step? Explore these options to implement AI in your business or optimize your current processes.